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James Madison Traditions

Bridgeforth Stadium ยท Harrisonburg, VA

โ† James Madison
โ† Seating|Traditions|
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The Traditions
Every JMU game day kicks off with the Marching Royal Dukes' legendary pre-game performance, widely regarded as one of the best in college football at any level.
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Pregame Rituals
The Duke Dog mascot's entrance โ€” launching from an oversized bulldog house โ€” gets the crowd roaring before kickoff.
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In-Game Moments
Fans join together for the 'J-M-U' chant that echoes through the valley, and the fight song reverberates after every score.
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Must Experience
The program's FCS national championships in 2004 and 2016 are celebrated throughout the stadium, and the transition to FBS has added a new chip-on-the-shoulder energy that makes every home game feel like a statement.
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PRO TIP
Arrive 20 minutes before kickoff to watch the Marching Royal Dukes' pre-game show โ€” it's worth every second.
PLAN YOUR TRIP
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