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Texas Tech Traditions

Jones AT&T Stadium · Lubbock, TX

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The Traditions
The most famous Texas Tech tradition is the Masked Rider, a caped horseman who gallops across the field on a black horse before kickoff — it's one of college football's most thrilling entrances.
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Pregame Rituals
Fans toss thousands of tortillas onto the field at kickoff and after touchdowns, a uniquely Lubbock tradition that the university has tried (and failed) to stop.
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In-Game Moments
The "Guns Up" hand sign is everywhere on game day, and the Goin' Band from Raiderland is one of the largest and most entertaining marching bands in the country.
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Must Experience
Don't miss the team's walk from the Sports Performance Center to the stadium roughly two hours before kickoff.
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PRO TIP
Position yourself near the south end zone tunnel before kickoff to witness the Masked Rider's dramatic full-speed entrance up close.
PLAN YOUR TRIP
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Frequently Asked Questions — Traditions

What are the most famous Texas Tech traditions?

Texas Tech has a rich set of game day traditions built up over decades of college football. From pregame walk-outs to halftime rituals, the experience at Jones AT&T Stadium is shaped as much by what happens around the game as the game itself.

What chants do Texas Tech fans use?

Texas Tech fans have signature chants and crowd responses that are part of the in-stadium experience. New visitors are often surprised by how quickly the crowd syncs up on key plays — especially third downs and touchdowns.

Is there a pregame show at Jones AT&T Stadium?

Most programs including Texas Tech feature pregame band performances, team walk-outs, and student section traditions before kickoff. Arriving 60–90 minutes early lets you experience the full pregame atmosphere at Jones AT&T Stadium.