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USC Traditions

Los Angeles Memorial Coliseum · Los Angeles, CA

USC
Seating|Traditions|
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The Traditions
Every USC game day begins and ends with the Spirit of Troy, college football's most iconic marching band, which plays 'Conquest' after every Trojan score while fans pump two fingers in the air with the 'Fight On' sign.
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Pregame Rituals
The Trojan Marching Band leads a pregame march through campus to the Coliseum, gathering thousands of fans along the way.
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In-Game Moments
Watch for Traveler, the majestic white horse and rider who gallops around the Coliseum track after touchdowns — a tradition dating to 1961.
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Must Experience
The lighting of the Olympic torch cauldron before kickoff is a spine-tingling reminder that you're in a truly sacred sports cathedral.
PRO TIP
Follow the Trojan March from Cromwell Field through campus to the Coliseum about two hours before kickoff for an unforgettable experience.
PLAN YOUR TRIP
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Frequently Asked Questions — Traditions

What are the most famous USC traditions?

USC has a rich set of game day traditions built up over decades of college football. From pregame walk-outs to halftime rituals, the experience at Los Angeles Memorial Coliseum is shaped as much by what happens around the game as the game itself.

What chants do USC fans use?

USC fans have signature chants and crowd responses that are part of the in-stadium experience. New visitors are often surprised by how quickly the crowd syncs up on key plays — especially third downs and touchdowns.

Is there a pregame show at Los Angeles Memorial Coliseum?

Most programs including USC feature pregame band performances, team walk-outs, and student section traditions before kickoff. Arriving 60–90 minutes early lets you experience the full pregame atmosphere at Los Angeles Memorial Coliseum.